As part of any business online strategy, you should be engaging with your customers using email newsletters (Electronic Digital Communication (EDM). One of the most powerful methods for building a relationship with both potential & existing customers is by way of email. It’s how we communicate most efficiently, and where would we all be without it?

A regular email campaign to your subscribers is crucial to a successful website. New content and interesting articles will have your visitors re-visiting your website for the latest information, from the links you provide in your newsletter.

By using a professional looking email campaign, you’ll generate repeat business. URL Media & Marketing now offers this service to its clients, in a simple solution. A template can be set up for you and your staff to manage the email campaigns. Or if you prefer URL Media & Marketing can do all the hard work.

Do you have an existing email database of clients and don’t know how to use it properly? If you don’t have a customer email list, start today! Your competitors already have.

Here are some more benefits:

  • Choose from a one off fee or an on-going monthly rate to set-up your email newsletter template
  • We can create a professional looking newsletter template, using your colours, logo and images
  • No on-going costs for you (if you create email campaigns yourself)
  • After your first campaign is sent by me, you can have self-managed content. You log into a control panel, type what you want to send and hit a few buttons, it’s that easy
  • If you prefer to have URL Media & Marketing compose each of your future email campaigns, they are charged separately POA.
  • Includes integration of your email database (if you have one)
  • You can even segment your client email list
  • We supply the code for your website, so new customers can sign up
  • For existing URL Media & Marketing clients we integrate the code to your website for you
  • Very easy to manage, after we set it up for you
  • You can change the look of your template any time
  • Powerful tools to help you analyse the success of your campaign and track your results
  • Integrate Facebook & Twitter as well as other social media plug-ins into your email campaign
  • Stop using email client software such as Outlook & Hotmail as a way to communicate with all your customers at once
  • Avoid having your business email address being black listed as spam
  • Achieve a higher “open rate” of your emails with enriched .html images
  • Unique URL address, so you can create a link from your website to your latest newsletter, and also have customers sign up from there 
  • Plain text versions can also be sent in the same campaign
  • Manage opt-ins, unsubscribes and bounce cleaning, so you’re always in compliance with anti-spam laws.
  • Your email contacts can automatically unsubscribe from your newsletters
  • Your subscribers can update their info and interests in your records, so you don’t have to process requests manually

Use e-newsletters to keep in touch with your customers and keep them informed about the latest updates for your product or services. You may have a monthly special that will keep your customers coming back to your website and increase sales by extra traffic. Click here for an example.

Whichever way you look at it, using a professional looking e-newsletter increases your email open rate and potential repeat business. It’s the smart way of communicating with new & existing customers.

Please note: We don’t sell, buy or distribute email lists. If you don’t already have an existing customer email list, you can start by allowing URL Media & Marketing to create a “sign up” form for your website. Please contact us for further details & costs.

Short copy reigns supreme in the world of newsletters

The Tyranny of Attention Span

Our attention spans are shrinking faster than a polar ice cap on a hot summer’s day. In today’s digital world, we’re bombarded with content, and it’s important to capture your audience attention. It’s all about audience engagement when it comes to Electronic Digital Communication (EDM).

Your newsletter is competing against a barrage of emails, social media notifications, and the allure of endless internet rabbit holes. With short copy, you instantly grab the reader’s attention and deliver your message before they lose interest.

Respecting Your Reader’s Time

Nobody likes to feel like their time is being wasted. Long-winded newsletters run the risk of feeling like a chore to read.

Short, punchy copy shows respect for your subscribers. It demonstrates that you value their time and can deliver your message effectively.

Skim-Reading is King

Most people won’t savour your newsletter word-by-word as if they’re enjoying a fine novel. They’ll skim. Short copy empowers skimmers by allowing them to quickly grasp the main points.

Bold headlines, subheadings, and bullet points further enhance readability. It’s about efficiency, not a word quota.

Focused Messaging

Short copy forces you to be laser-focused on what you want to convey.

You must ruthlessly cut away any fluff or tangents. This ensures that your message is clear, concise, and directly relevant to your audience. Every word counts, leading to a higher impact.

Increased Click-Through Rates (CTRs)

The ultimate goal of a newsletter is often to entice the reader to take action – visiting a website, making a purchase, etc.

Short, actionable copy encourages that click. It doesn’t overwhelm people with information; it makes them curious to learn more through the desired call to action.

Mobile-First Optimization

More and more people read newsletters on their smartphones – devices not built for lengthy dissertations. Short copy is inherently mobile-friendly, making it easier to read and digest on the go.

When Does Long Copy Make Sense?

There are exceptions to every rule. Sometimes, long-form newsletters are warranted:

  • Highly Engaged Audience: If your subscribers eagerly anticipate your content, you have some leeway, but don’t make it too lengthy.
  • Complex Topics: When your subject matter demands in-depth explanation and can’t be simplified.
  • Storytelling: If you’re using narrative storytelling to establish a brand voice, long copy may be appropriate.

Key Takeaway

Short newsletter copy isn’t about dumbing down your content. It’s about respecting your audience, distilling your message to its core elements, and increasing its readability and impact. In a world of information overload, brevity is your friend.

An open rate of 30% is the industry standard, so if your email campaigns are reaching above this figure you are doing well.

URL Media and Marketing can create your next email campaign, for a very affordable rate. We already offer this service to a few of our clients, and we produce engaging monthly newsletters with an average open rate of 70%. Call us today to find out how we can help you target your audience.

COSTS

Basic plan – $199.00 (once only fee) set-up only
1,500 email subscriber limit, provider branding. We set-up your account, create, activate, set up your first template for you and import your provided list (excel spreadsheet with first name, last name and email address).

Standard Plan – from $390.00/month (p.i.a, min. 12 months – not including provider costs)
1,500 subscriber limit, no provider branding. Set-up, we create with your supplied content, activate, import your list and we send out your campaign on a monthly basis.

Other plans available with larger subscriber lists, ask for a quote.

URL Media & Marketing offers an affordable Internet solution which has helped many Coast businesses achieve their on-line presence. Register your interest, we can help you too! Contact us today.